Cash The Checks

Personal Finance Blog With Advice On Making Money And Saving Money

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May 02 2010 Ethics 3 comments

Are they annoying or are they helpful? Sneaky business tactics or just good business? We all know that getting business from a customer is tough enough, so the goal should be to get the most you can out of that person. Instead of just selling them a $3 burger, add some fries and a drink for only 3 more dollars. The other kind of upsell you see is this one “People who bought X usually liked Y also”. This one is tailored to the likes of your visitors based on previous experiences. As long as these tactics are clearly labeled only as additional options, it can increase your sales/revenue drastically without being a nuisance.

Comments

Marcus Sanford on 05/31/10

Consumers expect it now and some accept it as a regular business practice.


Michael Landon on 05/31/10

Godaddy does this big time. They’ve got several pages of “upgrades” and add-ons.


Linda on 06/09/10

The web in general has become the king of upsells. I don’t think I’ve bought any digital product without them trying to have some sort of add on or upsell to a more advanced product. I make my buying decision on what I see not what I think I’m going to get after I click checkout… It’s really starting to get very annoying.



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