One site that makes you $1,000 per day or 500 small sites making you an average of $2/day. Either way, not too shabby. But which is easier to do? For me, it’s 500 small sites. The reason is because you don’t really know which sites are going to take off and which ones aren’t, so you just keep building and building, some hit, some miss.
Some sites are flops because:
- I chose a topic that was too competitive.
- I had no pre-existing traffic in that niche.
- I’ve never really promoted the site much.
- Can’t find a sponsor to monetize the traffic.
Why some sites are a success:
- Because they’re blogs. (More marketing methods)
- Big spikes in search engine traffic.
- High converting/cost-per-click sponsor.
I’ve never liked the idea of having just 1 site you spend your whole time on. That’s putting all your eggs in one basket. What if your hosting goes down, what if your sponsor doesn’t pay out (on time or at all), what if you spent all this time and money only to realize your idea isn’t as profitable as you thought it was.
It’s risky to put all your efforts into one site, but if everything falls in place just right, it could make you the next internet entrepreneur millionaire.
Part of the Ethernity
Bobby Bentley on 02/12/08
I think you are right on both points. One website that hits it big could be a reality, with the right idea and TRAFFIC. 500 sites produce a more predictable income (especially in the early going), but 500 sites are still no good without the traffic for that niche, like you mentioned.
Great observation and post.