Cash The Checks

Definitions

Cross Sells

Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. It’s like McDonalds saying “Would you like fries with that?”

Upsells

Up-sell is a marketing term for the practice of suggesting higher priced products or services to a customer. It’s like when McDonals used to ask “Would you like to Super Size that?”

Let’s give a practical example.. At the grocery store people come to buy bananas, apples, doritos, cheese, milk and meat. However, when you get to the aisle, all you see are water bottles, bubble gum packets, mints, chocolates, magazines & tv guides.

There’s a reason why those items are there. Because they’re small, only cost about a dollar, and are extremely enticing. Nobody goes to the grocery store to buy these items, however, while you’re waiting in line, you may pick these up and easily add it to your pile during checkout.

Here’s another example, lets say you have a small business where you sell school supplies (either online or at a retail store). You can easily sell non-competing products such as funny shirts, joke books and video games. It’s not only knowing about whether your audience will buy your product, but knowing your traffic well enough to know what else they would be itnerested in, without sacrificing the sales of your product.