
Pique your customers curiosity about your product. Tell them in a simple way how your product will make something in their life easier. Don’t promise the world to them though, they won’t believe you. Instead, under promise and over deliver. Be aware of your limitations, make sure your customers’ expectations are within your abillity to fufill.

Khloe Storch on 10/07/09
I love that phrase: “under-promise and over-deliver”. That’ll keep the customers coming back.