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Google has purchased You Tube for 1.65 billion dollars. That’s $1,650,000.00. They really didn’t pay what it was worth, they paid they ‘think’ they can make it be worth in a couple of years. This was Google’s biggest purchase ever and they overpaid badly. I believe the reason they paid so much for it was so nobody else would buy it, like Yahoo! or Microsoft.
Here’s what I see Google doing with YouTube.
- Before every video, a short 5-10 advertisement.
- Google Video + YouTube complete integration
- Google’s text ads on each page.
- YouTube video ads on Google’s search results
Can you believe YouTube was first registered in early 2005? So in a year and a half, a non-existant site became a 1.65 billion dollar wonder.