Cash The Checks

Often times when releasing a product/site/service you want to wait until it’s perfect. I mean what’s the point of putting something out there that isn’t perfect only to turn away potential customers, thus losing them forever. I disagree. Instead, put it out there immediately, call it a beta, ask for help with bugs and suggestions. The web in 2010 and beyond is different than it was 10 years ago. Now everyone has an email account, a profile on a social networking site or maybe even a blog too. Communication is encouraged and done more now than ever before. So put your product/site/service out there, say what it will be and what it will do, get them to sign up for free and let them know when it’s ready.