It’s easier to retain a customer then get a new one. So once you got your hooks on a customer, find out ways to get them to buy from you again. The real money is in recurring income. So build a customer user base, have a solid privacy policy, and have fun.
Always add Google Analytics on your site. Here’s a few reasons why this tip will pay off.
- Spidering. If you have a new site and want it spidered quickly, add it to google analytics and you’ll be indexed fast. Another way of getting indexed is by getting some link backs to your site, but this method works as well and is quicker (depending on the linkbacks you get).
- Tracking. You can find out several key things here. First, how many visits you’re getting, where your visits are coming from and what pages people are going to.
With Analytics you can spend hours analyzing the reports to see what people are searching for to get to your site, how long they stay there, what country they’re coming from and more. Not only is it neat to see, but it’s a useful free tool to better help target your traffic to the best advertisement.
In rough economic climate like these we’re experiecing, some see RISK, some have FEAR.
I see OPPORTUNITY. This is the time to buy a car from a scared Escalade owner, who sees his rising gas bill. This is the time to buy someones failing business at below market cost.
Things will pick up, they always do. If you have the money, right now you have the POWER.
Making money with many small sites is easier than making money with a single big one. It’s what many people do wrong: they start a single big project that takes up all their time, rather than many small ones that each take very little time. That makes them much more vulnerable to failure than they would be otherwise.
Creating a single “build and forget” site that takes you a week to create and nets you $100 a month is easy. Now do that every week, year after year. After a year (52 weeks) you’ll be making $5,200 a month.
More importantly, it gives you the opportunity to expand your most successful projects and “forget” your unsuccessful sites. This will teach you through the process of FAILURE what works and what doesn’t.
In the long run, following this strategy, you’ll end up with several huge sites or at least one big successful site with tons of other smaller successes.
The most boring part of a business is the repetitive tasks, that’s why automating boring tasks is usually a good idea.
What about if you don’t know how to automate it? Hire a programmer to create a program to automate your daily tasks.
What if a program can’t handle your daily tasks? When you can’t automate it – outsource it. Hire a cheap employee to handle the easy things.
Your job as an innovator and business owner isn’t to waste your time with silly tasks, it’s to create new ideas, new methods & new products.
It takes an innovator to come up with great ideas, but only one who has patience can implement them. Usually innovators are eccentric, erratic, creative – anything but patient people. Likewise, patient people can be seen as calm, slow and boring,
If you can come up with great ideas and then have the patience to not give up on them, you’re all set.
1. Find a market
2. Define your customer
3. Define your product
4. Advertise your product
5. Test & Refine until it makes profit
6. Automate
7. Repeat
At the start of a new site, it’s often times better to build value to the new site instead of trying to monetize from it immediately. A good example is YouTube. They’ve built quite the following and I’m sure at some point Google will start making big money off the site.
Here’s another example: As a programmer, it’s usually better to write your own scripts and sell them over and over again – instead of just doing custom script jobs for others.
A writer is better off writing for his own blog rather than writing guest posts for other peoples’ blogs.
In closing – building value and spending time on your own sites first is better in the long run than chasing the quick buck.
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