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Just because you can, doesn’t mean you should. Keep that in mind when designing sites. Sure you can make something bold, italic, different font size, all sorts of colors and add scrolling text everywhere. But one must always remember the principle of KISS (Keep It Simple Stupid).
Your customers will buy from you or return back to your site because of your content or product, not because of how flashy you make it. Sure a good design is key, but should never overshadow your product.

Frank B. on 04/30/09
It’s the content that sells, the design is just a way to deliver the product in an easier to understand way.