Cash The Checks

Television viewing is a passive activity, in which you sit on the couch and watch. But online, it’s a very active activity. People go online to look for content, ads just get in the way. The most common ad sizes and ad locations get completely ignored most of the time. I know personally I can visit a site and read the content I was looking for without even noticing the site had lots of ads everywhere.

As time passes, websites are becoming a great vehicle for content delivery, but an inferior vehicle for typical advertising methods. So the question is, what do we do? What I’ve chosen to do is to move away from standard or even odd banner sizes and do away with banner ads, do away with text ads too. Instead, integrating ads into the content is what works best. The perfect vehicle for this is review sites and comparison sites. This way, the surfer/visitor gets what they want (the content) while you provide them with links to buy what they’re looking for – but only after you deserve it. The days of placing lots of 468×60 ads and pop-ups and making sales are long gone.