Cash The Checks

While the basic concept of the internet remains unchanged, what has changed is how users get their content.

When you see an ad in a paper or on TV or a banner online, you don’t know if you can trust it, you want reviews from real people. That’s what Web 2.0 can deliver. And marketers will always tell you, the best customers are the ones who came from a personal referral, a word-of-mouth customer. “Spreading the word” is no longer about spending big bucks on a advertising campaign, it’s now all about viral marketing.

Here’s how some common advertising methods have been replaced, courtesy of Web 2.0:
• A press release gets replaced with ‘creating a viral buzz’.
• A TV commercial is replaced with ‘posting a youtube video’.
• A street team of marketers is replaced by ‘using social networking sites’.
• Fake testimonials get replaced by user reviews on an unbiased site.
• Frequently Asked Question sections replaced by wiki’s.
• Bookmark this page replaced with add to del.icio.us, digg, stumble.
• Email newsletters replaced with blogs with feeds.