Retailers are always trying to seduce us into overspending at the grocery or department store. They have employed shopping experts to study the behavior of shoppers. They then use this knowledge to trick us into spending more than what we intended to spend. But if we can learn what their dirty tacts are, we won’t fall prey to them any longer.
Here are five crafty tactics retailers use to make us overspend.
1. Large Shopping Carts
When you enter a store you’ll see shopping carts available, sometimes they’re even offered to you. This is common in a grocery store, but it’s becoming more prevalent in department stores as well. Studies show that it’s far more likely you’ll buy more when you use a cart. The same concept applies to overeating. When you use large plates you are more likely to fill the plate up with more food.
To avoid being trapped by this trick, use a basket instead. The basket will look full and you won’t add unnecessary items. Not only that but the basket will become heavy and you’ll want to leave sooner.
2. Larger Sizes
Some retailers are changing the sizes of their clothing. For example, a large is now a medium and the XL is now a large. They are playing on your emotions. If you are usually a large and you try on a medium and it fits, you are more likely to buy it. This ploy works because most people would be thrilled if they fit into a smaller size.
To avoid falling into this trap, realize what the retailer is doing. They are employing a neuromarketing trick on you in order to manipulate you. This should actually offend you. Hopefully offend you enough to not buy it.
3. Mirror Tricks
Fun house mirrors aren’t only found in the carnival. They are also found in countless dressing rooms. There are two mirror manipulations that are done. The first is a trick to make you look thinner. If you see yourself looking thin while trying something on, you will think the item of clothing is what’s doing the trick. But in reality it’s just the mirror.
The other trick is a lighting trick. Some retailers will tint their mirrors a bit, making you look tanner and thus healthier. Others use strategically placed lights to give you a fresher more appealing appearance.
4. Free Food Samples
Nothing is ever free – even free samples. When you are given a free food sample, various things are triggered in your brain. First of all, there is the personal factor involved. Someone has just given you something which makes you feel like you should give them something back. This plays on your emotions. The second thing that happens is that you trigger your stomach into thinking it’s dinner time. When you’re hungry you are far more likely to overspend on food.
To counteract this simply eat before shopping and say no thank you to free samples.
5. Discount For Applying For A Store Credit Card
When checking out you are often times asked if you would like to receive a discount on everything you’re buying. All you have to do is sign up for their store credit card. It’s free after all and you’ll be approved instantly. But the harm you’ll do to your wallet is far more costly than the measly 15% off you’re getting.
With this credit card, the store will know what you buy so they can tailor advertisements to mail/email you – creepy. By adding another credit card you could also be hurting your credit score, as a hard credit check is done.
The main reasons retailers offer credit cards is because they know you are more likely to buy more when you have one. These credit cards also carry a very high interest rate and have no rewards program.