No matter what industry you work in or what your title is, there’s always room to improve yourself and move up the ladder. The easiest thing you can do is to become an invaluable asset for the company so they’ll want to keep you around and develop your personal brand through training, promotions and extra education.
Read on for 5 ways to make more money while building your own brand.
Create Your Own Blog
When you create your own blog, you can share your expertise on a particular subject or even just let others know what you think about a topic. You can create an engaging blog by posting articles you’ve written about topics you already know about. If you create a blog within your own industry, you can also benefit from being the resident expert on the topics.
If you don’t have the time or desire to maintain a blog on your own, consider using guest posts or buying content from copywriters. Work to understand your audience and research areas within your field for a larger number of topics to talk about on your blog. You’ll earn a side income from your blog or possibly even get to turn your blog into a full-time job. If your blog is popular, you can post ads that companies will pay you to display on your site.
Leverage Your Social Media Connections
While blogging is a great way to build your brand, using social media is much faster and will produce the results you want in very little time. If you haven’t already, sign up to Facebook, LinkedIn and Twitter. Follow, friend and connect with anyone you can find that shares your industry and your passion.
Lots of experts use social media to keep up to date with new discoveries in their field and to connect with industry power players. Facebook and other social sites give you access to all of this and more.
Network With People In Your Field
If all you do is go to work then go home, you’re missing out. Employees and companies often fall into the comfort zone, doing what they know rather than continually networking and learning new things. If you want to be a leader, you’ll need to get out of your own little bubble and meet new people that have new ideas and new knowledge.
Attend specialized networking events, look for a meet-up group and never pass up an opportunity to have coffee with someone that does your job at another company. Find out what they’re doing, what works and what doesn’t work so you can take that knowledge and apply it to your own positions.
Take Classes And Never Stop Learning
Learning through experience is great, but there’s something to be said about taking a class or two. Additional courses at your local community college is a great way to stay on top of your skills and even get a refresher on something you’ve possibly forgotten.
Some employers will pay of the courses as well making it a no-brainer. Learning helps not only you, but also your employer which will make you look like a better candidate for promotion.
Go To Plenty Of Conferences And Trade Shows
If you have the opportunity to go to a conference or trade show, take it. This is where the important people in your industry will gather and you can not only learn a lot, but also network a lot. Schedule meetings, dinners and drinks for the time after the sessions are over so you can meet up with other attendees outside of the trade-show floor and get more detailed information about what they sell and how their business works.
Soak up the knowledge offered at these events and keep in touch with the important people. You never know when a connection will come in handy.