You might already know how to create a blog, especially if you’ve seen my guide to creating a blog in under 30 minutes. You may also know the importance of adding content consistently to your blog, but do you know how to drive traffic to your blog?
Sometimes the simplest methods are the best: this list contains some of the most basic but essential ways to grow your blogs’ audience.
1. Produce Quality Content… Consistently
When people can count on you to update your blog regularly, especially on a strict schedule, they will visit more often. If you commit to posting interesting content at least once every week, and more frequently if you can, you’ll be well on your way to a larger readership.
The key here is that the content must be high quality. Do not be pressured into posting three times a week if you can’t deliver insanely great content.
2. Comment On Other Blogs
A great way to encourage people to check out your blog is to leave interesting, engaging comments on other blogs. If people appreciate your comments, they will likely click on your name in search of what else you have to say.
Don’t make the mistake of only saying things like “great post!” and leaving your link. Always add value to the discussion with your comments. Comments that do not acknowledge the blog you’re on or those that sound like an infomercial for your own blog are not what other bloggers or blog readers appreciate, and such comments can look like spam.
3. Link To Other Bloggers
Want to know a quick way to have people find your blog? Link to their blogs first!
Most bloggers track their stats and incoming links, and they will click over to see who has linked to them. They just might end up linking back to you if they like what they see.
You don’t have to be selfish about your readers. If you find a great blog or blog post that you think your audience would love, share the link on your blog! Don’t keep a good thing to yourself. It will whet your audience’s appetite for more of the same sort of content, and will give you a good reputation with others in your field.
4. Write Guest Posts
Countless blogs readily accept well-written, relevant guest posts, and that’s good for you: guest posting is one of the most effective ways to introduce your blog and your writing style to a new audience. As an added benefit, if the host blog has a lot of traffic and ranks high in search engines, having a link or two from that site to your blog will increase your search engine rankings, too.
When submitting a guest post, make sure to follow that blog’s guest post guidelines. Always carefully proofread your article before you send it. If it gets rejected, don’t take it personally—submit it to another blog for consideration instead.
5. Make It Absurdly Simple For People To Subscribe
A subscriber to your blog feed or email newsletter is much more likely to remember your blog on a regular basis. Plus, once people have made the effort to sign up, they are unlikely to bother unsubscribing.
Make it as obvious as possible how and where to subscribe to your newsletter. Keep the prompt in your blog’s sidebar at all times, if nowhere else, and occasionally remind your readers of the ease and benefits of subscribing. Giving a little something away as a reward for subscribing doesn’t hurt, either.
6. Create A Community
To build your readership, you need to be there for them. Your audience is composed of individuals, and they will regard you with greater respect and loyalty if you treat them as such. Don’t just write a post, then disappear and leave your readers to talk amongst themselves in the comments.
Respond to questions and interact with your readers on a regular basis. In fact, when you are first starting out, you might want to try to respond to all comments left. It encourages people to stick around because it makes them feel like part of a close-knit group.
Rather than adding a forum section to your blog, it’s much better to create a Facebook group to get your readers to interact with you and each other.