If your passion is to use your knowledge of personal finance to teach others how to live a financially secure life, a personal finance blog will easily be the best way for you to reach out to as many people as possible.
It doesn’t hurt that personal finance bloggers can also make money with their blogs.
By the way, if you’re interested in starting your own personal finance blog, check out my guide to setting up your blog in 30 minutes or less.
There’s a lot more to blogging than just typing up a post and publishing it though. So if you think that creating a personal finance blog is the path to instant riches, dream on!
It takes not only time, but also some real talent and hard work to make money blogging about finance. If you truly want to help the lives of others, it’s important that you make your blog the very best it can be.
Here are five tips that every personal finance blogger needs to follow in order to make their blog stand out above the rest.
Read Other Personal Finance Blogs
It’s important that you follow other popular personal financial blogs so you can get a feel for what type of content is resonating with people.
Plus, you can communicate with the personal finance blog community by leaving insightful comments on other similar blogs.
There’s an added advantage to reading other blogs, it will also give you many ideas for your own blog that you hadn’t thought of previously. Win!
Keep Up-To-Date On Financial News
In addition to reading other financial blogs, you also need to keep yourself up-to-date with the latest financial trends.
You can then write new posts based on what’s happening in the financial world because that’s where traffic will naturally be driven to.
Many Google searchers sometimes hear about something on the news or that a co-worker told them and they go make a quick search to learn more about the topic. If you’re not on top of the latest news, you’re missing out on some easy search engine traffic.
For example, if there’s a major shift in the housing market, you can write a post that gives new advice to the reader on buying a home based on what just happened in the market. People will also be more likely to click your post because they want to know what they should do with their finances in light of current events.
Analyze Your Blog’s SEO
The whole point of your personal finance blog is to make money and to reach out and give advice to others, right? But how can you reach out to people if they can’t find your blog?
This is where SEO (search engine optimization) comes in. SEO is all about how you can improve your blog’s ranking on search engines so that people will be more likely to find it.
This article can’t possibly go in-depth into all that’s required to make your blog posts rank in Google, but here are several key factors:
- Write 1,000+ words of amazing captivating content.
- Get your articles mentioned on reputable sites.
- Get your content to go viral, or at least noticed on social media.
- Increase metrics like pageviews per visit and time spent on your blog.
Write Based On Your Personal Experiences
If you’re not retired yet, are you the right person to talk about retirement life? Probably not. On the other hand, if you’re living debt free, would you be the right person to give advice on how to get rid of personal debt? Absolutely!
Writing based on your personal experiences is ultimately what gives you credibility as a blogger. Your firsthand knowledge of the topic at hand will also show in your writing.
You need to be your authentic self and “find your voice”. Once you find your niche and tone, you’ll find it easier to create better content.
Guest Post On Larger Financial Blogs
Writing a guest post on larger financial blogs that you know already have a sizable audience will be one of the best things you can do to increase your own blog’s visibility.
The trick is convincing the owner of the larger blog to let you write a guest post in the first place!
A little sucking up never hurts. You can increase the odds of him or her saying ‘yes’ by linking to their blog on yours first, commenting on each of their blog posts, and sharing their content on your social media accounts.
Getting your article (with a link to your blog) on a big personal finance blog will do two things. It will help you grow your blog by attracting targeted traffic to your blog and will also boost your Google rankings by getting you a great backlink.